Why Use Motorsports?
Businesses of every sort, from neighborhood operations to the
largest corporations, are learning that motorsports marketing is
one of the best possible uses of valuable promotional dollars.
Motorsports sponsorships in the United States are estimated to
exceed $1 billion. According to the IEG Sponsorship Report, one in
every six sponsorship dollars in the U.S. is earmarked for
motorsports marketing.
One in Six sponsorship dollars goes to motorsports marketing
Motorsports account for 38 percent of the sports sponsorship
total, more than twice the $457 million total for the traditional
professional sports such as baseball, football, basketball and
hockey.
Nothing touches the lives and hearts of consumers more effectively
than racing.
Racing fans represent a total cross-section of America -- people
of all ages and educational and income levels. A day at the races
is a great day to form and cement bonds with customers and build
product awareness, sales and loyalty.
The St. Louis Championship Grand Prix offers sponsors outstanding
opportunities to break through the clutter of traditional
advertising and touch consumers—live and in person! Imagine:
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Mentions
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Association with a prestigious, world-class event is a sure fire
way to enhance the company image.
The STLGP offers excellent opportunities to entertain clients,
customers and employees in a positive and exciting environment.
Some sponsorship packages include food and beverage service and
VIP tent seating right at the edge of the lake on the main
straightaway of the race course. Recent hospitality patrons have
included Anheuser-Busch, Pepsi-Cola
General Bottlers, Telmex, Charter Cable, United Rentals,
Sherwin-Williams Paint, Sheraton Hotels, Missouri State Bank,
Progressive Insurance, Charter Advertising, Napa Auto Parts, and
Western Oil.
